26 October 2010 Alicia King
Decipher labels is have to be painful - step photo by Morguefile cohdra
As the obesity epidemic continues to grow, marketers more target people who are unhappy with their weight.
People are conflicting messages about the loss of poids.Certains experts say eating fatty foods only little or no fat fatty food. Or fat is fine, but to restrict carbohydrates. Or eating a reduced-calorie or low sugar food items or to avoid corn syrup high fructose...-the list goes.
Most of these messages are extreme .they often use of "all or nothing" language and logic to take control of the health and weight of hands its each. "Trust us, we know better than you.After all, you are watching.?
Food marketers want consumers to purchase
It seems simplistic, but food marketers - labelling of cans and frozen boxes, people creating coupons or new ways of green beans package for people soon people will pay the price - these people want consumers to buy their products.
They try not to heal from consumers, effectively to consumers lose weight or to facilitate the lives of consumers .Lorsqu ' it for her, they want to create a product that consumers buy and then buy plus.Et once in doing so, they lie, manufacture and extend the truth.
The January 2010 issue of prepared foods magazine, a magazine devoted to "trends in development of products and technologies for manufacturers and traders," was devoted to "Weight management statements".the ' article "Weight Management statements and opportunities," cover story written by Natasha Horon and Mark Tallon Business Insights on challenges that food marketers and producers should be facing the creation and sale of food products intended for consumers not rely on the labels of nutrition FDA supervised for the specific nutritional information.
Page 23, they write, "more than a quarter of all new products launched in the food and beverage area last year were intended to form any... weight management."The problem for many consumers is that most weight management products bring the outcome of right - help achieve weight santé.En addition, according to an Business Insights survey last year, only one-third of consumers to the United States find trustworthy product health claims".
Most food claims are set to false
Should consumers find trustworthy claims?United States, regulators are finally cracking down on health false allegations that are food producers.Trial class action 2009 adjusted by Dannon concerning the false statements about the benefits to the health of Activia yogurt, is a well publicized example.
Business Insights report used to provide data for this paper was also evaluated 26 main active - ingredient products directly or implicitly indicate that they contribute to weight loss.26 Products, 20 of them have no trial, no scientific data which proves the loss of weight in humans humains.Douze 26 products had one or less human trials on their products.
This brings to mind the short-lived Olestra fatty chips "panacea" has been found to cause intestinal distress intense humans who consume, eventually forcing to be withdrawn from the market.
Pay attention to the nutritional value, not the label
"Now, lack of execution and the high volume of non-compliant labels and marketing material often associated leaves consumers confused," say Horon and Tallon. "" ""Fewer consumers on nutrition information on the labels package when making purchasing decisions and seeking more strong, often health based on claims (disease reduction / medicinal).?(p_24)
Read labels on food nutrition is not need to be ardu.Il has online tools that help with data cela.Les nutrition should be truthful and accurate, even if the front of the food packaging does not .Lorsqu ' a product claims to be fat, it return and see what the fat has been replaced by .c ' is often sugar or sodium.Mieux, stick to foods that don't require labels - like fruit and fresh vegetables!
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